Portrait of Lucas Lopez designer

Hi, I’m Lucas Lopez

Sr. product & web designer, leading projects worldwide.

For over 10 years, I have been assisting big-name companies and startups alike in boosting their performance by tapping into the power of UX strategy & visual design, as a key part of their business digital scalability.

I deliver outstanding outcomes on UX design, Mobile and web-based products, design systems, branding, and more.

lucaslopez.design@gmail.com • +1 929 417-6355

    1. 10+ years of IC experience, and 8 years leading small to mid-size design teams on-site and remotely.

    2. Successfully launched 300+ digital products and websites over the past 5 years.

    3. Proven-track experience on Start-up, SaaS companies, large-scale brands, B2B, and B2C projects.

    4. UX designer with experience in strategy, workshops, research, user flows, information architecture, wireframing, and prototyping.

    5. Hands-on visual designer, with top-notch art direction applied to UI design, Product design, Interaction design, and branding.

    6. Award-winning designer. 11 awards earned in web design, and “design for SEO” categories since 2016.

    7. Design systems development: creation (0-1 ), and maintenance (1-100).

    8. Process optimization and Design Ops, delivering training materials, process documentation, and team roadmaps.

    9. Deep understanding of accessibility for digital products, with training in WGAC accessibility guidelines.

    10. Bilingual: English - fluent, Spanish - native.

  • I'm a lead UX and product designer who drives strategic value for both big-name companies and startups. By implementing an effective UX mindset and on-the-spot visual design, I have helped teams and customers thrive, achieving outperforming results, improving processes, boosting metrics, and achieving business goals.

    Since 2010, I have brought over 500 high-level strategies and projects to life. I enjoy collaborating with teams, stakeholders, and clients in diverse industries including Web3, crypto, hospitality, automotive, finance, retail, e-commerce, healthcare, and more; Helping with the definition of the project’s scope, and the mapping priorities for MVP, balancing backlog features & new improvements

    I’m passionate about connecting the dots between design and the challenges to solve. I always lead by example, find motivation in hands-on design challenges, and later empower team members when sharing learnings, sparking curiosity and improvement.

What people have to say

  • "What always impressed me the most was that he is much more than a designer -- he is capable of having highly technical workshops with engineers and business visionaries and crafting a Customer Experience Journey from scratch"

    Shane Molidor | Former CEO @ AscendEX

  • "I've worked with Lucas at Milestone Internet. He is an extremely talented and passionate hard working UI/UX designer and creative lead. We've worked together on a number of high-profile accounts – and Lucas was a key piece of all of these projects."

    Artyon Sklyarov | Former Head of Design @ Milestone

  • "Lucas Lopez is an outstanding Creative Director with whom I had the pleasure of working at Ascendex. His ability to bring fresh and innovative ideas to the table was impressive. He has a keen sense of how to craft compelling user experiences that connect with the audience on a deeper level."

    Raju Davé | Head of Digital transformation @ AscendEX

  • "Lucas’ web design and UX skills consistently impressed me. His keen understanding of digital strategy enabled him to translate the goals of the clients into compelling designs that produced exceptional user experiences, and were high-converting."

    Michelle Robins | Decision Science @ LinkedIn

  • "What always impressed me the most was that he is much more than a designer -- he is capable of having highly technical workshops with engineers and business visionaries and crafting a Customer Experience Journey from scratch"

    Shane Molidor | Former CEO @ AscendEX

  • "I've worked with Lucas at Milestone Internet. He is an extremely talented and passionate hard working UI/UX designer and creative lead. We've worked together on a number of high-profile accounts – and Lucas was a key piece of all of these projects."

    Artyon Sklyarov | Former Head of Design @ Milestone

  • "His ability to bring fresh and innovative ideas to the table was impressive. He has a keen sense of how to craft compelling user experiences that connect with the audience on a deeper level."

    Raju Davé | Head of Digital transformation @ AscendEX

  • "Lucas’ web design and UX skills consistently impressed me. His keen understanding of digital strategy enabled him to translate the goals of the clients into compelling designs that produced exceptional user experiences, and were high-converting."

    Michelle Robins | Decision Science @ LinkedIn

Previous Experience

AscendEX

Head of Design / Sr. Product Design lead
03 / 2022 - 03 / 2023
Hybrid - New York, NY

Web3 | Crypto | Start-up

  • 300% increase in trading conversions by retail users after the implementation of the revamped user’s dashboard on Desktop and APP, and the new “Quick-trade widget”.

  • Attained 500K+ funded accounts and 75K MAU (Monthly Active Users).

  • Directed the enhancement and creation of 6 internal products in 8 months driving $150MM on avg. daily trade volume, for 350 cryptocurrencies supported.

  • Led 15 collaboration workshops with C-level executives, key stakeholders, and UX design peers, defining expectations, feasibility, goals, and MVPs.

    • Directed and executed the end-to-end UX and visual design of a B2B blockchain incubator within 6 months, delivering UX strategy, Design system development, 100+ components, permutations, and 80+ layouts.

    • Led 10 usability testing sessions with the different user profiles. Identified improvement opportunities, and later implementation of “quick wins”.

    • Created and maintained the exchange’s design system, supporting 200+ components, used by stakeholders, and strategic partners.

Milestone Inc.

Sr. UI/UX design lead | Design Ops
01 / 2018 - 03 / 2022
Full-Remote / Santa Clara, CA / New York, NY

SaaS | B2B | B2C | Start-up

  • 30% optimization in production times, by structuring and implementing intra-departmental processes between design, dev, and content and product teams; for enterprise-level and top-50 customers.

  • Achieved 95% quarterly personal OKR completion, and 85% mark for the design team, by tracking the department’s roadmap and SMART goals.

  • Won 7 of the company's largest clients in pitches, by showcasing the value of the design services.

  • Designed and overviewed scalable information architectures and design systems for over 300+ projects of large-scale brands such as Marriott Hotels, Choice Hotels, Nissan, and Renault.

    • Released 6 new B2B and B2B2C products for clients, from ideation to implementation.

    • Implemented visual WGAC accessibility guidelines and applied them retroactively to over 200 live sites.

    • Coached and trained a team of 7 designers in multiple countries while completing and leading 140+ digital projects.

    • Improved conversion rates for 30+ websites by leading CRO using heat-map & analytics analysis, UX audits, and A/B Testing.

    • Ideated 2 training platforms for Customer Service Managers, and design hires, including 10+ hours of video-recorded material, optimizing onboarding, and new product offerings training times by 30%.

Find additional previous experience in my LinkedIn profile

Skills & Design Powers

  • Process optimization & documentation

  • Heatmaps and analytics analysis for conversion optimization

  • A/B testing

  • SEO-first design

  • Accessibility design - WCAG compliance

  • HTML and CSS

  • Digital marketing

  • Email marketing

  • UX research and design

  • Product design (Web and mobile)

  • UI & visual design

  • Design systems creation & management

  • Responsive web design

  • Sitemaps & information architecture

  • User flows

  • Wireframe design & prototyping

  • Interaction design

Tools & Software

  • Jira & Confluence

  • Wrike

  • Basecamp

  • ClickUp

  • Notion

  • Figma

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere, XD

  • Whimsical

  • CSS frameworks: Bootstrap, Tailwind, UIKit V3

Featured Awards & Recognitions

  • HSMAI Adrian Awards 2022

    Classic Hotel in Delaware Drives Bookings, Revenue, and Meeting RFP Leads 277% Above Pre-Covid Levels.
    Hotel Dupont. Milestone Inc.

  • Search Engine Land Awards 2022

    Best Commerce Search Marketing Initiative – SEO. Sun Outdoors Triple their Conversions and Online Revenue with a New State-of-the-Art Website.
    Milestone Inc.

  • HSMAI Adrian Awards 2021 x2

    Crisis Communications and Management Silver - Marriott "What to Expect" Covid Module.
    Recovery Strategies Silver - Marriott "What to Expect" Covid Module.
    Milestone Inc.

  • US 2020 Search Awards

    Shortlist Best Use of Search– Travel/Leisure (SEO) - Hacienda Del Sol Resort’s 16% YOY online growth despite the global pandemic
    Milestone Inc.

  • US 2019 search Awards Winner x2

    Best Use of Search– Retail/eCommerce - Renault Eurofranceses de Mexico.
    Best Use of Search Travel/Leisure (SEO) - The Evelyn Hotel
    Milestone Inc.

  • US 2019 search Awards Winner

    Best Use of Search Travel/Leisure (SEO) - The Evelyn Hotel
    Milestone Inc.

  • HSMAI Adrian Awards 2019 x3

    Bronze Web Site - The Evelyn Hotel
    Bronze Web Site - Ahau Collection
    Bronze Web Site - The Shelbourne – An Autograph Collection Hotel
    Milestone Inc.

  • 2018 Magellan Awards

    Gold Winner - St Kitts Tourism Web design
    Tambourine

  • 2016 Effie Awards Colombia x2 Golds)

    Gold-Government Campaigns or/an Institutional Campaigns
    Gold-Social Transformation Campaigns
    Colombia Magia Salvaje
    Sancho BBDO - Colombia